Widely regarded as an international fitness expert
and fitness video personality, Janis Saffell launched her own label, Couture Active Wear, in early 2001.
Couture Active Wear immediately began to earn praise from numerous fitness magazines,
industry professionals, retailers and sophisticated trendsetters for its exquisite detailing, sexy lines
and personalized unique collections.
Janis' talent for fashion emerged while attending college for fashion design and illustration. During
her career as an international fitness presenter and master instructor, Janis expanded her career in
fashion design while traveling around the world. Originally recognized worldwide for her fitness
videos, Janis was able to parlay her love of fashion and fitness into her own successful women's
collection. Her unique artistic and functional approach to active wear design appeals to women
looking to live, and workout, in style. Couture Active Wear can be seen in numerous fitness
videos, Accessories boutiques and magazine media. The line's exclusive designer prints, couture
design and signature piece, the Designer Cargo Jazz Pant, are widely recognized by the media and
acclaimed by fitness elite.
Janis continuously applies her unique perspective and ability to create extraordinary themes to her
signature collections for a select clientele. Through her work with clients and boutiques in the
US, Europe, and East Asia, Janis is bringing her label, Couture Active Wear, into the fine and competitive
fashion market, meeting the high standards of couture excellence in active wear.
Couture Active Wear presents ambitious apparel for the new millennium through signature collections
that are embellished with color, metal work detail, semi and precious stone and designer prints.
By fusing art, fashion and culture, with technological innovation, the collections create energy through
exciting interpretations. Blending textures, colors and functions, Couture Active Wear aims to
create clothing that liberates individuals and celebrates personal style with fashion. The unique
collections give the elite wearer a cutting edge version and cosmopolitan flair of personal style,
intelligence and innovation.
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